About me

I am an experienced user-centred designer specialising in both content and service design. For over 10 years, I have been creating essential user experiences in the public and private sectors.

My recent work has taken place primarily in the public sector. Here, I have worked for executive and non-executive agencies within both the UK and Scottish Governments. These agencies include:

• Ministry of Justice

• Ofgem

• Ministry of Defence

• Social Security Scotland

My expertise is in designing accessible, user-led services to help people meet their needs and achieve their goals. I design services and content for different platforms and create solutions that meet both user needs and business requirements.

My skill set is wide-ranging and includes:

• creating user-centred, end-to-end services for online and offline platforms

• designing easy-to-read content in plain English that is understandable for all user groups

• identifying, establishing and designing user flows, service maps and blueprints

• developing user experiences enabling people to successfully use products and services

• expertise in understanding complex services

• creating prototype products to test with users

As a designer, I want to understand the intricacies of how things work, take this knowledge and turn it into a user-led solution. While also demonstrating the pragmatism that ensures the solutions meet the business requirements. These aspects are of equal importance to me in designing end-to-end services.

Users should be the focus of everything we design, regardless of what the solution is. Only then can we truly say we’re creating user-led solutions that benefit people using them.