Graham Baird

Hi! I’m Graham – a content expert specialising in copywriting and UX design

I'm an accomplished copywriter and skilled UX designer. For over 10 years, I have been providing copywriting and designing user experiences for a range of different organisations in both the public and private sectors.

Who I’ve worked with

I've worked with several high-profile clients in the public and private sectors. A few of the organisations I’ve provided work for include:

  • UK Government

    UK Government

  • Three Mobile

  • Ofgem

    Ofgem

  • Scottish Government

    Scottish Government

  • Newsquest Media Group

    Newsquest Media Group

  • s1jobs

  • UK Hydrographic Office

    UK Hydrographic Office

  • Ministry of Defence

    Ministry of Defence

  • News International

    News International

  • Criminal Injuries Compensation Authority

    CICA

  • Robertson Group

  • The Scottish Sun

    The Scottish Sun

  • Loxley Colour

    Loxley Colour

  • Social Security Scotland

    Social Security Scotland

  • University of Glasgow

    University of Glasgow

  • Hilton Hotels & Resorts

Notable bits of work

Researching, writing and designing a series of blog articles promoting Hilton Group hotels throughout the world.

Creating a blog series to promote Hilton Group hotels

Planning, writing and scheduling a tongue-in-cheek job advert relating to the 2015 FIFA corruption case for s1jobs online channels.

Writing a tongue-in-cheek ‘Head of FIFA’ job ad for s1jobs

Writing and updating content across the Three Mobile UK website, as well as maintaining performance and driving user improvements.

Website design and management for Three Mobile

Areas of expertise

Copywriting

► Writing for online and offline platforms

► Long-form and short-form content

► Writing content in plain English

► Writing for different tones of voice

► Proofreading and copy-editing

► Leveraging AI for copywriting where possible

► Editorial judgement and attention to detail

User experience design (UX)

► Understanding both user and business needs

► Creating user-led solutions based on evidence and context

► Working to Web Content Accessibility Guidelines (WCAG)

► Designing accessible user experiences

► Mapping user flows for end-to-end services

► Establishing information architectures

► Conducting user research usability sessions and interviews

Interaction and website design (IxD)

► Creating user journey mock-ups

► Wireframing potential user experiences

► Designing for desktop and mobile devices

► Communicating finalised user journeys

► Prototyping design solutions

► Documenting user flows

► Overseeing content management systems (CMS)

Software and apps I’m using

Figma

Adobe Creative Cloud

WordPress

Squarespace

Miro

Mural

Adobe Experience Manager

Sketch

Google Workspace

Hotjar

Professional memberships and accreditations

Squarespace Gold Circle Partner

Bark Professional Member

Member of the Interaction Design Foundation

Ready to work together?

Let’s grab time to have a chat, discuss your project and talk about what working together will look like.