Graham Baird

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Hi! I’m Graham. I’m a skilled UX designer and proficient copywriter, taking a user-led approach to creating products and services

For 15 years, I have been helping public and private sector organisations put their users at the heart of their products and services. I achieve this through the combination of influential user-led experience design and content.

More about me >

Who I’ve worked with

I've worked with several high-profile clients in the public and private sectors. The organisations I’ve provided work for include:

  • UK Government

    UK Government

  • Three Mobile

  • Ofgem

    Ofgem

  • Scottish Government

    Scottish Government

  • Newsquest Media Group

    Newsquest Media Group

  • s1jobs

  • UK Hydrographic Office

    UK Hydrographic Office

  • Ministry of Defence

    Ministry of Defence

  • News International

    News International

  • Criminal Injuries Compensation Authority

    CICA

  • Robertson Group

  • The Scottish Sun

    The Scottish Sun

  • Loxley Colour

    Loxley Colour

  • Social Security Scotland

    Social Security Scotland

  • University of Glasgow

    University of Glasgow

  • Hilton Hotels & Resorts

Notable bits of work

Researching, writing and designing a series of blog articles promoting Hilton Group hotels throughout the world.

Creating a blog series to promote Hilton Group hotels

Planning, writing and scheduling a tongue-in-cheek job advert relating to the 2015 FIFA corruption case for s1jobs online channels.

Writing a tongue-in-cheek ‘Head of FIFA’ job ad for s1jobs

Writing and updating content across the Three Mobile UK website, as well as maintaining performance and driving user improvements.

Website design and management for Three Mobile

View extended portfolio >

Areas of expertise

User experience design (UX)

â–º Understanding both user and business needs

â–º Creating user-led solutions based on evidence and context

â–º Working to Web Content Accessibility Guidelines (WCAG)

â–º Designing accessible user experiences

â–º Optimising user journeys for efficiency

â–º Mapping user flows for end-to-end services

â–º Establishing information architectures

Interaction and website design (IxD)

â–º Creating user journey mock-ups

â–º Wireframing potential user experiences

â–º Designing for desktop and mobile devices

â–º Front-end website design and HTML

â–º Prototyping lo-fi and hi-fi design solutions

â–º Documenting user flows

â–º Communicate design decisions

User interface design (UI)

â–º Designing user interfaces based on specifications

â–º Translating requirements into visual design for both desktop and mobile designs

â–º Designing individual user interface elements

â–º Selecting fonts, colour palettes and typesetting

â–º Picking up UX designs and developing visual designs

â–º Handing off designs to development team

Copywriting

â–º Writing for online and offline platforms

â–º Long-form and short-form content

â–º Writing content in plain English

â–º Writing for different tones of voice

â–º Proofreading and copy-editing

â–º Leveraging AI for copywriting where possible

â–º Writing for search engine optimisation (SEO)

Content management

â–º Using different content management systems (CMS)

â–º Uploading copy and content to CMS

â–º Daily management of websites

â–º Optimisation of web pages and workflows

â–º Content optimisation for improved performance

â–º Overseeing content management systems (CMS)

â–º Introducing integration of systems where possible

User research

â–º Conducting user research and usability sessions

â–º Designing user interviews

â–º Interviewing user research participants

â–º Synthesising user and data insights

â–º Analysing user feedback

â–º Making recommendations based on user feedback

Software and apps I’m using

Figma

Adobe Creative Cloud

WordPress

Squarespace

Miro

Mural

Adobe Experience Manager

Sketch

Google Workspace

Hotjar

Professional memberships and accreditations

Squarespace Gold Circle Partner

Bark Professional Member

Member of the Interaction Design Foundation

Ready to get started?

Let’s grab time to have a chat, discuss your project and talk about what working together will look like.

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